COSTA MESA, Calif. — Mother’s Market & Kitchen, a pioneering grocer in the health food movement with 11 Southern California locations, has realized a 33% increase in mobile club subscribers, thanks in part to a free groceries contest and newly implemented digital kiosk technology at store registers. The digital kiosk tablets, powered by mobile marketing software company iVision Mobile, enable customers to join the Mother’s Market mobile club at checkout by entering their mobile numbers on the tablet screen. The digital kiosk technology has proven to be far more effective than traditional opt-in methods, with about 500 new in-store customers signing up for the mobile club each week.
“We’ve tried different methods to increase subscribers over the years, but using digital kiosks at checkout has garnered a much higher participation rate than having customers text in to our short code,” said Kendall Stein, Marketing Manager at Mother’s Market. “The kiosk screens have been designed with our Mother’s Market branding, and as a result, customers are very receptive to the simplicity of enrolling on these devices,” she explains.
By enrolling in the Mother’s Market mobile membership, customers receive exclusive text discounts on purchases, plus specials on in-store items such as Wagyu steak. The addition of digital kiosks at checkout is part of a renewed strategy, in partnership with iVision Mobile, to expand the effectiveness of Mother’s Market text club. “We are thrilled to be working closely with such a well recognized grocer in the SoCal community. We are even more thrilled with the initial results that Mother’s Market is experiencing with our technology,” said Omer Samiri, CEO of iVision Mobile. “Helping Mother’s Market effectively grow their mobile club goes hand in hand with supporting the company’s mission to help consumers lead a stronger, more balanced, and abundant life.”
About Mother’s Market & Kitchen
Mother’s Market & Kitchen is a leading natural and organic food retailer serving Southern California. Mother’s specializes in offering the freshest organic produce, healthy and delicious Prepared Foods (Grab & Go), and a diverse, quality selection of supplements, and vegetarian and specialty foods. For additional information, visit www.MothersMarket.com.
About iVision Mobile
iVision Mobile is a leading mobile marketing software provider that empowers a diverse range of industries and clients from local brick and mortar businesses to Fortune 500 companies. iVision Mobile’s technology has helped power mobile marketing initiatives by NBA teams such as the Houston Rockets, Milwaukee Bucks, Indiana Pacers, and the Miami Heat, along with outdoor retail and entertainment venues such as The Grove in Los Angeles, and national and global brands such as KFC, Coca-Cola and Clorox. For more information, please visit www.iVisionMobile.com.
