In a bid to reach new audiences, salmon producer Mowi Scotland has employed a popular content creator to expand its social media presence.
Mowi Scotland, a leading producer of farmed salmon, has employed a popular social media influencer to create content related to aquaculture. James Sibley, a pro-aquaculture content creator with a background in biotechnology and a significant following on leading social media platforms such as TikTok and Instagram, will provide content for both Mowi and Salmon Scotland – a trade body for Scotland’s salmon farming sector.
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