Shoppers Can ‘Round Up’ at Checkout to Provide Fresh Milk to Families in Need
More than 500 stores are participating in the month-long campaign from Price Chopper, Redner’s Markets, Shoppers Food & Pharmacy, Safeway and Weis Markets. Signage is posted at checkout with a reminder for shoppers to round up their change to donate to Fill a Glass with Hope.
Fill a Glass with Hope was initiated in 2015 by Pennsylvania dairy farmers in partnerships with ADA North East, PA Dairymen’s Association and Feeding Pennsylvania. Thanks to generous supporters, the program has distributed more than 36 million servings of fresh milk through a network of food pantries, soup kitchens, shelters and feeding programs.
Local dairy farmers helped ADA North East kick off the campaigns in Redner’s and Weis markets. Doug Sattazahn of Zahncroft Farm, Womelsdorf, Pa., attended the launch on June 1, at Redner’s in Sinking Spring, Pa., and Stephanie Knutsen of G&S Dairy, Harrington, Del., was the at the store in Lewes, Del., on June 8.
Pennsylvania Dairy Promotion Program Chair Lolly Lesher of Way-Har Farm, Bernville, Pa., along with Feeding Pennsylvania and PA Dairymen’s Association, participated in the Weis kickoff near Harrisburg, on June 3. Weis donated $5,000 to launch the campaign, plus collected $50,000 in vendor donations to help Feeding Pennsylvania’s member food banks secure milk for their families.
“Dairy farmers are not only committed to producing nutritious, wholesome milk, they believe everyone should have access to it, and that’s why the Fill a Glass with Hope campaign is so meaningful,” said ADA North East CEO John Chrisman who attended the event. “We’re so fortunate for all of our partners’ dedication to the campaign and to the communities that they serve – it’s truly a team effort.”
For more information, contact American Dairy Association North East at 315.472.9143.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 8,500 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.
