As the wedding season approaches, it’s a crucial time for florists. The flowers you choose and arrange play a big part in making weddings beautiful and memorable. Here are some tips to help you prepare your floral business and make this season a blooming success!
1. Refresh Your Social Media Presence
Social media is like your online flower shop window, so it’s important to make it look as attractive as possible. Take some time to update your Instagram, Facebook, Pinterest, and any other profiles with photos of your beautiful wedding arrangements. Show off your favorite projects, and make sure to remove old pictures that don’t represent your best work.
2. Gather and Display Client Testimonials
Happy clients are your best advertisers. Reach out to couples who loved your wedding flowers and ask them to write a short review. Then, put these reviews on your social media and website. Also, ask for Google reviews, as people will definitely read these when looking for a florist. When potential new customers see all the glowing testimonials, they’ll feel more confident choosing you for their big day.
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