Are you ready to shine in the spotlight? We’re excited to announce an extraordinary opportunity for all the heroes of the baking industry to be featured in the upcoming IBIE 2025 campaign concept! At IBIE, we believe in celebrating the real people who make our industry thrive, and we want you to be front and center in our marketing efforts.
INTRODUCING BAKING HEROES: CELEBRATING THE PEOPLE BEHIND THE PROCESS
Our theme for the IBIE 2025 campaign concept is BAKING HEROES, an ode to the incredible individuals who keep the heart of our industry beating strong. From plant managers to cake decorators, engineers to artisans, every role is essential, and every person is a hero in their own right. It’s time to showcase the human element of baking—the passion, dedication, and expertise that define our community.
HOW TO PARTICIPATE
We invite you to submit your photo to be considered for inclusion in the IBIE 2025 campaign concept. Whether you’re a Tortilla Master, a Taste Maker, or a Bread Boss, we want to feature you! Here’s how to get involved:
- Embrace Your Role: Whether you’re a seasoned professional or a rising star, we want to highlight the diverse talent within our industry. No matter the size or type of your business, your contribution matters, and we want to celebrate the work you do. The only requirement is that the subject works in the grain-based foods industry. ProTip: HR & Marketing departments often have professional shots of employees working that are used to showcase company culture and leveraged for workforce recruitment.
- Submit Your Photo: Complete the form below and upload your high-resolution photo. We’re looking for clear shots of your face and upper body while performing your job. Ideally, this would be a quality, professional photo with proper lighting. Your photo should also convey appropriate safety and sanitation practices, reflecting the professionalism of our industry.
WHY PARTICIPATE
Being featured in the IBIE 2025 campaign concept isn’t just about recognition—it’s about being part of something bigger. By showcasing the faces behind the products and processes, we’re elevating the entire baking community. Plus, it’s a fantastic opportunity to promote your business and connect with industry peers at the must-attend event of 2025.
SUBMIT YOUR PHOTO TODAY!
Don’t miss your chance to be a part of the BAKING HEROES campaign concept for IBIE 2025. Complete the submission form below and share your story with the world. Let’s celebrate what makes our industry truly special—the people who bring passion and expertise to every batch, every day.
Join us as we honor the heroes of the baking industry and make IBIE 2025 an event to remember!
