As the calendar flips to March, St. Patrick’s Day brings a lot of green, and not just in decorations and parades! With over 60% of Americans joining in the fun last year, it’s clear this day is more than just a party: It’s a golden opportunity for you to get creative and add some green to your sales. So, to ensure you don’t leave your success to the “Luck of the Irish” this year, here are some tips to prepare for that pot of gold at the end of your St. Patrick’s Day rainbow.
Understanding St. Patrick’s Day
While it started as a day to honor the patron saint of Ireland, St. Patrick’s Day has become a global party. People wear green, enjoy parades, and, of course, flowers play a big part. In the U.S., people spent more than $5.8 billion on this day, showing how important it is for florists to get involved.
St. Patrick’s Day Marketing Tips:
1. Strike Gold with Your Email Marketing
Effective email strategy is the cornerstone of any St. Patrick’s Day marketing campaign. Use attention-getting subject lines and plenty of shamrocks, leprechauns, and rainbows in your emails. Make your emails fun and lively to stand out in crowded inboxes. It’s also a great time to test some new ideas in your emails, as the risks are far lower than for other holidays where your sales are a larger part of your total income for the year.
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