After a year of hardship — shootings, war and uncertainty regarding artificial intelligence — the Pantone Color Institute has announced that Peach Fuzz, a warm and fuzzy hue between pink and orange, is the Color of the Year for 2024.
Looking back at 2023, you can’t help but wonder if one of Pantone’s most popular colors this year — no, not Viva Magenta, the official Color of the Year, but PMS 219C (commonly referred to as Barbie Pink) — influenced Pantone’s choice, which was announced Thursday.
In an interview last week about 2024’s choice color, Laurie Pressman, vice president of Pantone, described the color authority’s pick as a much-needed balm for a country “in need of compassion” and the institute’s global wish “for a more peaceful future.”
To read the rest of the story, please go to: Los Angeles Times
