Halloween is always a popular holiday across the US, with people flocking to stores to purchase their costumes, candy, and decorations. That’s why this spooky holiday is a perfect opportunity to enchant your customers with spellbinding arrangements — and maximize your profits! Here, we provide five effective marketing strategies to increase the demand for your flowers during this festive time of year.
1. Add Eerie Elegance to Your Halloween Arrangements
• A Symphony of Moody Colors: While traditional black and orange are synonymous with Halloween, you don’t have to use these colors exclusively. Try working with a palette of dark, moody colors and textures to create sophisticated arrangements that will wow your customers. Explore off-tones and soft grayish greens to add a subtle, eerie elegance to your designs.
• Seasonal Inspirations and Unusual Textures: Leverage the fall harvest season with elements like heirloom pumpkins, gourds, and edible crops to enhance your arrangements. Select flowers known for their unique textures, such as sorghum grain heads or scabiosa pods, to create a haunted, whimsical look. Add showstopping flowers like black calla lilies and quicksand roses to complete the look.
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