Marketing flowers to Millennials can be challenging, particularly since they perceive them as traditional and more of a luxury purchase. However, Millennials are the largest generation in the United States, with plenty of spending power. So, how can you increase their interest in buying flowers? Here are eight ways to appeal to their values and lifestyle with your floral marketing.
1. Share Your Knowledge with Online Content
Because flowers are perceived to be expensive to this group, it’s vital to show the added value of flowers. Create a blog where you provide information about how to care for flowers, tips to make floral arrangements last longer, the meaning behind each flower, DIY guides, and socially conscious information (sustainable products, reduced chemical usage, etc.). This extra knowledge will add perceived value to your flowers and boost customer loyalty. Publishing content regularly is also a great way to move up the search engine rankings!
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