London, UK – Tate & Lyle PLC (Tate & Lyle), a world leader in ingredient solutions for healthier food and beverages, is pleased to announce the launch of its new brand.
The rebrand of Tate & Lyle is another important milestone in the transformation of its business to become a purpose-led, growth-focused speciality food and beverage solutions business.
At the heart of the brand, is the company’s new narrative – Science\ Solutions \ Society, the promise Tate & Lyle makes to its customers and the way in which it will deliver its purpose.
Nick Hampton, Chief Executive, Tate & Lyle, said:
“Our commitment to ‘Science, Solutions, Society’ was born out of a deep understanding of our purpose ‘Transforming Lives through the Science of Food’. After all, everything Tate & Lyle does is rooted in science. It’s through R&D and innovation – our understanding of the science of food – that we have the greatest impact, not only by supporting healthy living through our ingredients and solutions but because, by growing our business, we can also have a wider positive impact on our communities and the planet.
“We are really excited to be able to share our new brand today – it truly reflects who we now are as a business and our ambition for the future, building on over 160 years of innovation.”
Helen Bass, Global Head of Marketing & Insights, Tate & Lyle, said:
“As the design work was evolving, we discovered very early on the incredible power of having an ‘and’ – an ampersand – in our name. It is not just distinctive but communicates that Tate & Lyle can, and does, bring more. It shows a continuous curiosity and restlessness to solve challenges, go the extra mile and exceed its own and others’ expectations in the broader world. Therefore the ‘power of and’ became a key part of the design.
“This rebrand is not just a new logo or colours, it is a beacon of change for our organisation, creating a distinctive new brand, one powerful narrative, that stands out and brings it to life for ourselves and our customers.”
David Beare, Executive Creative Director, Bulletproof, said:
“Whilst we started this process by looking at the history and future of Tate & Lyle, the competition, the current brand world and identifying all the things that makes the business unique in the industry, it was most important to us to speak to Tate & Lyle’s people.
“This enabled us to identify what is true, credible, and motivating about Tate & Lyle and working at the company. It was invaluable in creating a brand that its people feel reflects them and the pride they have in their work.”
The rebrand includes a new logo, typography, new imagery as well as a new narrative and tone of voice.
Find out more here.
About Tate & Lyle:
Supported by our 160-year history of ingredient innovation, we partner with customers to provide consumers with healthier and tastier choices when they eat and drink. We are proud that millions of people around the world consume products containing our ingredients every day.
Through our expertise in sweetening, fortification, and texture, we develop ingredient solutions which reduce sugar, calories, and fat, add fibre and protein, and provide texture and stability in categories including beverages, dairy, bakery, snacks, soups, sauces, and dressings.
We have more than 3,500 employees working in around 57 locations across 39 countries. Science, Solutions, Society is our brand promise and how we will achieve our purpose of Transforming Lives Through the Science of Food. By living our purpose we believe we can successfully grow our business and have a positive impact on society. We live our purpose in three ways, by supporting healthy living, building thriving communities and caring for our planet.
Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2022, Tate & Lyle revenue from continuing operations totalled £1.4 billion. For more information, please visit https://www.tateandlyle.com or follow Tate & Lyle on Twitter, Linkedin, Facebook or YouTube. LinkedInTwitterFacebookPrintFriendlyEmail
