As part of its mission to ‘Inspire, Connect and Grow’, National Garden Bureau is pleased to offer this inaugural 2021-2022 Crop Trend Report that will provide Plant and Seed Brokers/Distributors, Growers and Retailers an insider view on crop trends necessary to make business decisions based on insights from the plant breeding community.
Unlike Market Research firms that glean information from public sources, this is a historic moment where the Crop Trends presented in this report are based on data provided by the very same companies breeding, producing, and marketing these crops. You cannot get any closer to a reliable source on crop trends than the NGB Crop Trend Report.
The data used to compile this report comes from the three Breeder-Producer Market Share Surveys National Garden Bureau has been conducting for the past 30+ years. From this information, NGB has taken the opportunity to create a high-level summary of crop trends for the benefit of all channel partners.
Commentary for each crop has been provided by the survey participants who are subject matter experts. The commentary underscores the trend line with insights on breeding direction and market changes.
In this inaugural year, the 2021-2022 Crop Trend Report includes details on 20 annual crops, 14 perennial crops, 10 shrubs, 12 edibles and two seasonal crops.
2021-2022 Crop Trend Report Table of Contents
Page 3………………………………………………………………………Overview
Page 4…………………………………………………………… Methodology
Page 5……………………………………………………………………..Top Sellers
Page 6-15………………………………………………………………… Annuals
Page 16-22………………………………………………………………..Perennials
Page 23-27……………………………………………………… Flowering Shrubs
Page 28-34………………………………………………………………..Edibles
Page 34…………………………………………………………………. Seasonal Crops
Page 35…………………………………………………………………….Closing
Possessing these details will allow NGB, their survey participants and Crop Trend Report purchasers to guide the dialogue about our industry’s health and vigor.
This 2021-2022 Crop Trend Report is now available for purchase by horticulture industry segments as outlined in the pricing list below.
Brokers, Growers & Retailers, who are NGB Members: $3,000
Brokers, Growers & Retailers, who are not NGB Members: $4,500
Education/Academia: $3,000
Participating breeders of the Market Share Survey, who are NGB Members: $1,500
Participating breeders of the Market Share Survey, who are not NGB Members: $2,500
Non-participating breeders of the Market Share Survey, media and market research companies and all others not listed above: $50,000
To obtain the member discount, please consider joining National Garden Bureau to support the industry’s only non-profit ambassador for gardening. Five different membership tiers are described on the NGB website. For more information on membership, please contact Diane Blazek or Membership Coordinator Gail Pabst.
To purchase the 2021-2022 NGB Crop Trend Report, please email Diane Blazek your intent to purchase. NGB will then send an invoice for payment. Once payment is received, NGB will forward a PDF copy of the 2021-2022 Crop Trend Report.
About NGB
For more than 100 years, National Garden Bureau has been on a mission to instruct and inspire home gardeners. Founded in 1920, the nonprofit organization sponsors and promotes programs, partnerships and grants that increase the love of gardening. NGB is the horticulture industry’s only non-profit garden ambassador. For more information visit NGB.org.
