Global dairy group Parmalat has just released an innovative cream spread set to carve out a new category in the Hispanic dairy market. Nata Crema para Desayuno (Nata Breakfast Cream) is a delicious, naturally sweet clotted cream made with real California whole milk. Popular in Mexico and Latin America, the spread is the perfect complement to your daily breakfast or a cravable snack. Spread it on toast topped with honey, put a spoonful on your favorite fruit, or mix it into your favorite dessert.
Rostom Baghdassarian, CEO of California specialty cheese producer and distributor, Karoun Dairies said, “Dairy products are emerging as the breakfast of choice for time-pressed consumers. This launch was in direct response to consumer demand for wholesome comfort food for the whole family.”
Parmalat Nata is certified Kosher and Halal and made with rBST-free fresh California whole milk. Now sold at select grocery retailers in Southern California and Chicago at a suggested retail price of $3.99 for a 12 oz tub.
A new range of premium dips under the Parmalat label are also set to launch by Q1 2022.
Parmalat’s latest innovation comes as the brand’s controlling group, Lactalis, is experiencing robust growth. French-based dairy company Lactalis has snared top spot as the world’s largest dairy company, dislodging global behemoth Nestlé that has dominated for decades. Rabobank’s annual Global Dairy Top 20 report revealed Lactalis has grown its turnover to $US23 billion. With a portfolio of brands that includes Président®, Galbani®, Parmalat®, Stonyfield Organic®, siggi’s®, Karoun®, rondele®, and Black Diamond®, Lactalis has a strong presence in the U.S. with 8 plants in New York, Vermont, New Hampshire, Wisconsin, Idaho, Arizona and California, and 2,600 employees across the country. The company has been an important part of the U.S. food supply for 40 years, a leader in responsible manufacturing and sourcing practices across America, and a key driver of expanded international demand for U.S.-made cheese and dairy products.
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About Lactalis Group
Lactalis Group, the world’s leading dairy group, is a French-family business founded in 1933 in Laval, France. Present in 51 countries, with 266 dairies and cheese dairies throughout the world, its 85,000 employees promote milk in all its forms: cheese, drinking milk, yogurts, butters and creams, dairy ingredients and nutrition. At the heart of the daily lives of millions of households, Lactalis Group offers products from emblematic brands such as Président, Galbani and Parmalat and is committed to perpetuating its dairy know-how as the world’s leading player in Protected Designation of Origin (PDO) cheeses.Learn more about Lactalis at www.Lactalisamericangroup.com.
About Parmalat
Parmalat S.p.A. is controlled by the Lactalis Group since July 15, 2011. The Parmalat Group is a global player in the production and distribution of foods that are essential for everyday wellness: milk, dairy products (yogurt, cream based sauces, desserts and cheese) and fruit beverages. More than 26,000 people work at Parmalat’s facilities in Europe, the Americas, Africa and Australia. The global brands of the Group are Parmalat for milk and dairy products and Santàl for fruit beverages.
About Karoun Dairies
Founded in 1992, Karoun is an award-winning manufacturer and distributor of specialty ethnic food and beverage products, including cheeses, yogurts, yogurt drinks, spreads and dips. Through a diverse base of retailers and distribution channels, the Company’s products appeal to a fast-growing multicultural population, as well as to mainstream consumers who are increasingly adopting ethnic cuisines. Winner of over 170 best-in-class awards, Karoun’s high-quality, branded products have a loyal following across the nation. The Company is strategically located in the dairy-rich state of California, with a distribution center in San Fernando and a state-of-the-art manufacturing plant in Turlock. Karoun cheeses and yogurts are made with Real California Milk from cows free of growth hormones. Specialty brands include Karoun®, Gopi®, Arz®, Queso Del Valle®, Damavand® and Yanni®. For more information, please visit www.karouncheese.com .
In 2017, Karoun Dairies was acquired by Lactalis Group – the largest dairy company in the world, based out of western France – and became a subsidiary of Lactais American Group. Headquartered in Buffalo, NY and with additional facilities in Wisconsin, Idaho and California, Lactalis American Group employs over 1,600 people across its U.S. production sites and corporate offices. The addition of Karoun Dairies has helped the company enter the U.S. ethnic channel with well-known cheese and yogurt brands Karoun®, Blue Isle®, Gopi®, and Yanni®.
