TORONTO – Subway® Restaurants has launched a new and improved bread recipe and baking method for their popular Classic Italian and Multigrain bread varieties.* The new formula, developed with a panel of world-class bakers over two years, offers even better texture and taste in every bite thanks to a refined 13-step baking process. Just like the original, this delicious new bread is baked fresh in restaurant every day and made with no artificial colours, flavours or preservatives. For the perfect first-taste experience of the new bread, Subway® Canada has introduced the Great Canadian Club featuring Canadian farm-raised turkey and pork, free from artificial flavours. The Great Canadian Club is hand prepared on fresh-baked Classic Italian or Multigrain bread.**
“For more than 30 years, Subway Canada has been baking bread fresh in restaurant every day, and we’re excited to be able to bring guests this new and improved taste and texture,” says John Botelho, Culinary Manager for Subway® Canada. “Great sandwiches start with great bread, that’s why we know guests will love our new Great Canadian Club, a delicious new sandwich piled high with Canadian farm-raised turkey and pork.”
The new bread recipes and baking method at Subway® make every sandwich better. A number of improvements have been made to bring guests the restaurant’s best bread yet:
- Introduced scoring, a bread baking practice that allows moisture to escape during the baking process
- Enhanced bread recipe, including a new sourdough and rye sourdough starter, for an improved flavour
- Upgraded and calibrated every single oven (~3,000) across Canada for a consistent bake
- Reinforced best-in-class training for all Sandwich Artists®
Several agencies are supporting the new bread and Great Canadian Club launch. Public relations and social media support is being handled by Veritas Communications. TV and digital advertising creative was produced by dentsu MCGARRYBOWEN. Additional digital advertising creative provided by M&P. All media buying was coordinated by Carat.
| * | Freshly prepared per order. At participating restaurants. Additional extras. Plus tax. |
| ** | Limited time at participating restaurants. |
About Subway® Restaurants
Subway® offers a fresh alternative to traditional fast food, serving millions of made-to-order sandwiches a day.
Guests in Canada can choose from over 1 billion combinations of quality proteins, fresh vegetables, and bread baked daily. In Canada, franchise owners of the ~ 3,000 Subway® locations are proud to be part of the communities in which they live and operate their businesses. The Subway® experience is also delivered online at Subway.com, through Subway.com/Delivers, and the Subway® App.
Subway® is a Registered Trademark of Subway IP LLC. © 2021 Subway IP LLC
