About the Mid-America Horticultural Trade Show:
Attending Mid-Am opens a window of opportunity to see for yourself what's new, what works, and what sells!
•Strategic Opportunities—Capitalize on attendee and exhibitor networking opportunities and exhibitor sponsorships, including the free Mid-Am Mixer and Reception.
•Trade Show Survival— Learn about the power of trade shows and how Mid-Am—the green industry answer place—delivers exciting, up-to-date business-building and professional development opportunities that you can actually see and experience first hand.
•Buying Power—Save time and money by seeing a variety of products in one place to compare prices and services.
•Business Relationships—Increase contacts from hundreds of exhibitors and thousands of attendees.
•Current Trends—See the latest and greatest fresh new products and services in person to stay inspired.
•Educational Programs—Choose from the vast educational sessions, meetings, and seminars to stay informed that may ultimately result in improved customer service and business decisions, including the Pre-Conference Workshop.
•Networking—Explore solutions to challenges and build business relationships by mingling with the broad spectrum of horticultural professionals—growers, designers, sellers, managers, and more.
•Future Resources—Meet new horticulture graduates at the Career Center to see what the future holds for the industry.
•Convenience—Everything is in one place that is easy to access, just in time for the new season.
Mid-Am Attendees and Exhibitors
Mid-Am attracts a broad spectrum of horticultural professionals, including growers, nursery operators, landscape contractors, garden center and chain store buyers, grounds maintenance managers, landscape architects, florists, interiorscape professionals, public lands managers, arborists, golf course superintendents, and students. Considered by exhibitors to be one of the best order-writing trade shows of the year, Mid-Am attracts an array of influential buyers.
Mid-Am History
The Premier Horticultural Trade Show for More Than 35 Years!
The Mid-America Horticultural Trade Show (Mid-Am) attracts thousands of growers, landscape service providers, retailers, and suppliers to Chicago each January. The timing of the show enables buyers and planners to prepare for the growing and sales season ahead. Mid-Am is for everyone involved in growing, designing, installing, maintaining, or selling plants and related material.
Since its beginnings at the Arlington Park Convention and Exposition Center in January 1973, Mid-Am has outgrown a number of homes, moving from Arlington Park to the O'Hare Exposition Center in 1977, to the Hyatt Regency Chicago in 1981, and to Navy Pier in 1996, enabling the show to expand by 40 percent. Mid-Am moved to larger quarters in 2004 to Chicago's Lakeside Center at McCormick Place and moved again to McCormick Place West in 2009.
Mid-Am is sponsored by the Illinois Landscape Contractors Association (ILCA), the Illinois Green Industry Association (IGIA), and the Wisconsin Green Industry Federation (WGIF).
Mid-Am 2010 Facts & Figures – Find out basic information about who attended the Mid-Am 2010 show.
Source: 2010 Mid-America Horticultural Trade Show
