Joye B. Moore kept pinching herself in the past week to make sure she wasn’t dreaming as her Joyebells Sweet Potato Pies landed on the shelves of area Food Lion stores.
“It has been amazing. It’s surreal. I’m sitting here and I still can’t believe it,” said Moore, who turned a family tradition of baking sweet potato pies over six generations into a budding family-run business.
More than 40 area Food Lion stores last Friday began selling the 9-inch deep dish pies made from a recipe passed down generations by the last woman in her family born into slavery. Depending on sales, Joyebells Sweet Potato Pies possibly could be available at all Food Lion stores in Virginia in the next year or so, and then at the supermarket chain’s stores in other states.
To read the rest of the story, please go to: Richmond Times-Dispatch
