Want to add more engaged customers and create long-term relationships? Start holding workshops in your floral shop! People are always looking for ways to learn new things, particularly now when they’re stuck at home so much. Here are a few tips to help you promote and run a successful St. Paddy’s Day workshop:
Planning
- If your customers are mainly professionals who work all day, you’ll need to run your workshop during the evening or on the weekend. If you’re not sure when your customers will be available, create a poll on your shop’s Facebook page. It’s easy to do, and it will be well worth it!
To read the rest of the story, please go to: Rio Roses / Equiflor
