Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at Pajarosa when the virus hit. For the first six weeks, all transportation of flowers ceased and the business could not get its product to wholesale customers. Then demand began to plummet.
“Once trucking resumed, we were able to ship flowers, however, demand for them was only a small percentage of what is [normal],” said Pajarosa’s Paul Furman. “We lost many accounts due to them closing completely.”
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