Houseplant Popularity has Bloomed During the Pandemic

Kent Luetzen, Floral January 25, 2021

Unprecedented events of 2020 led to many wanting to reconnect with nature — some even grew a green thumb.

Sarah Vanek at Mulhall’s has been busy. That’s because the need for people wanting houseplants has significantly increased since the pandemic began.

“People are kind of confined to their homes and really want to bring that natural world indoors,” said Vanek.

To read the rest of the story, please go to: KMTV

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Floral Marketing Fund Hosts Webinar to Release Consumer Houseplant Study Results

Floral Marketing Fund Floral November 30, 2021

The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The study’s researchers, Dr. Melinda Knuth, NC State University, Dr. Hayk Khachatryan, Mid-Florida Research and Education Center, UF/IFAS, and Dr. Charlie Hall, Texas A&M University, will reveal the data, address trends in houseplant purchasing, and discuss how the industry can capitalize on them. …