Washington—On July 2nd the Senate passed a bipartisan resolution introduced by Senators Dianne Feinstein (D-Calif.), Kamala D. Harris (D-Calif.) and Dan Sullivan (R-Alaska) designating July as “American Grown Flower Month” and encouraging consumers to buy “Certified American Grown” flowers.
American consumers spend $27 billion on floral products each year. While the majority of Americans would prefer to buy locally grown flowers, only 20 percent of the flowers sold in the United States are grown domestically.
“During this time of social distancing, the cut flower industry has helped families and friends stay connected,” Sen. Feinstein said. “From the growers in the fields to the florists and delivery drivers, this industry is supporting American jobs during these tough economic times. Our resolution will encourage more people to look for the ‘Certified American Grown’ label so they can support local businesses and farmers as we continue to rebuild our economy.”
“Supporting the cut flower industry lifts up local businesses in California and across the country,” Senator Harris said. “As the COVID-19 pandemic continues to take a toll on our economy, it’s important we encourage people to buy ‘Certified American Grown’ flowers. Our resolution recognizes the importance and value of supporting the American cut flower industry.”
“Alaska’s long summer days, cool soil conditions and moderate weather produce some of the most beautiful and saturated blooms in the world, a hot commodity for weddings and events around the country,” Senator Sullivan said. “During the month of July, we recognize the many small business owners and growers who have cultivated this burgeoning industry and built a strong and innovative economic sector for our state.”
Full text of the resolution follows:
Expressing support for the designation of July 2020 as “American Grown Flower Month”
Whereas cut flower growers in the United States are hard-working, dedicated individuals who bring beauty, economic stimulus, and pride to their communities and the United States;
Whereas the people of the United States have a long history of using flowers and greens grown in the United States to bring beauty to important events and express affection for loved ones;
Whereas consumers spend almost $27,000,000,000 each year on floral products, including cut flowers, garden plants, bedding, and indoor plants;
Whereas, each year, nearly 30 percent of households in the United States purchase fresh cut flowers and greens from more than 16,000 florists and floral establishments;
Whereas the people of the United States increasingly want to support domestically produced foods and agricultural products and would prefer to buy locally grown flowers whenever possible, yet a majority of domestic consumers do not know where the flowers they purchase are grown;
Whereas, in response to increased demand, the “Certified American Grown Flowers” logo was created in July 2014 in order to educate and empower consumers to purchase flowers from domestic producers;
Whereas, as of April 2017, millions of stems of domestically grown flowers are now “Certified American Grown”;
Whereas domestic flower farmers produce thousands of varieties of flowers across the United States, such as peonies in Alaska, Gerbera daisies in California, lupines in Maine, tulips in Washington, lilies in Oregon, and larkspur in Texas;
Whereas the five flower varieties produced in the largest quantities in the United States are tulips, Gerbera daisies, lilies, gladiolas, and irises;
Whereas people in every State have access to domestically grown flowers, yet only one in five flowers sold in the United States is domestically grown;
Whereas the domestic cut flower industry creates almost $42,000,000 in economic impact daily and supports hundreds of growers, thousands of small businesses, and tens of thousands of jobs in the United States;
Whereas more people in the United States are expressing interest in growing flowers locally, which has resulted in an increase of approximately 20 percent in the number of domestic cut flower farms between 2007 and 2012;
Whereas most domestic cut flowers and greens are sold in the United States within 24 to 48 hours after harvest and last longer than flowers shipped longer distances;
Whereas flowers grown domestically enhance the ability of the people of the United States to festively celebrate weddings and births and honor those who have passed;
Whereas flower giving has been a holiday tradition in the United States for generations;
Whereas flowers speak to the beauty of motherhood on Mother’s Day and to the spirit of love on Valentine’s Day;
Whereas flowers are an essential part of other holidays such as Thanksgiving, Christmas, Hanukkah, and Kwanzaa;
Whereas flowers help commemorate the service and sacrifice of members of the Armed Forces on Memorial Day and Veterans Day; and
Whereas the Senate encourages the cultivation of flowers in the United States by domestic flower farmers: Now, therefore, be it
Resolved, That the Senate—(1.) supports the designation of July 2020 as “American Grown Flower Month”;
(2.) recognizes that purchasing flowers grown in the United States supports the farmers, small businesses, jobs, and economy of the United States;
(3.) recognizes that growing flowers and greens in the United States is a vital part of the agricultural industry of the United States;
(4.) recognizes that cultivating flowers domestically enhances the ability of the people of the United States to festively celebrate holidays and special occasions; and
(5.) urges all people of the United States to proactively showcase flowers and greens grown in the United States in order to show support for the flower farmers, processors, and distributors in the United States as well as agriculture in the United States overall.
