Puratos USA Calls on Bakers to Make a #SourdoughDifference

Puratos USA Bakery June 25, 2020

Puratos US announced a campaign that celebrates the Sourdough baking trend and calls on bread lovers to support local Chapters of Ronald McDonald House Charities® in their mission to support the health of children and their families.

Riding the wave of excitement around Sourdough home-baking and in line with its commitment to support local communities,   Puratos US today announced that through June 30, for every sourdough social media post tagged with #SourdoughDifference, Puratos will donate $1 to local chapters of Ronald MacDonald House Charities® (up to $10,000).

As part of Puratos’ ongoing digital expansion, #SourdoughDifference will feature videos and posts across Facebook, Twitter, Instagram and LinkedIn, encouraging followers to post their own sourdough stories and photos, and engage with Puratos US sourdough experts. 

To read the rest of the story, please go to: Puratos USA

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