If you happen to drop by your local Target on the way home from work, you just might be able to grab something fresh for dinner.
Target, the store that sells things like diapers and electronics, has been aggressively marketing its fresh food offerings this year in a major nationwide campaign.
While Target has carried snack foods like potato chips and soft drinks for years, the company has expanded to include fresh groceries like steak, chicken, eggs and apples. So far, 350 of the 1,752 Target stores nationwide have been reformatted to include the new food layout, and the company expects to add the arrangement to additional stores at the rate of about 400 a year.
The campaign to market fresh food includes direct mail, billboards, television, radio and vehicle wraps, among other elements. The ads focus in part on the three daily meals that could be put together with a trip to the store, and the company hopes its efforts will resonate with mothers, who are a prime target of the campaign.
To read the rest of the story, please go to: The New York Times.
