Shoppers are pushing back on plastic waste, but many consumers do recognize packaging can be important when it comes to product shelf life, food safety, in-store conditions, product information, portability and more. This is particularly true for produce shoppers as we found in our 2020 Power of Produce research.
What Matters Most To Shoppers When It Comes To Produce Packaging?
In the report we asked shoppers what matters most when it comes to fresh produce packaging. The results were divided:
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