PORTLAND – To raise awareness and increase overall consumer enthusiasm for the delicious pear, USA Pears has selected social media agency Sparkloft Media to manage social media efforts. Headquartered in Portland, Ore., Sparkloft Media will be responsible for creating educational, entertaining, and engaging content to grow and harvest craveable moments for consumers, through targeted advertising, organic content, and possible in-store activations.
“To build a successful program, insights, creative, and distribution must work seamlessly. Sparkloft Media is positioned well, with our wealth of experience, to raise consumer education and demand for the pear,” says Martin Stoll, CEO, Sparkloft Media. “With a strong strategic purpose behind all of our initiatives, this partnership will benefit USA Pears and all of its producers within the community.”
Sparkloft Media will help motivate consumers to add pears to their grocery carts at every store visit. The agency is responsible for delivering a comprehensive strategy for pear promotion on all social media platforms – Facebook, Instagram, Twitter, YouTube and Pinterest – and developing content to post, while managing paid media and responding to the dedicated community while the campaign is active.
“As consumers continue to search for healthy, fiber-full ingredients to add to their meals, it’s important for USA Pears to proactively inform and inspire consumers through wide-ranging social media campaigns,” says Kathy Stephenson, Marketing Communications Director. “The social media experts at Sparkloft Media have shown a strong understanding of the needs of USA Pears, and are ready to meet our objectives, as the association begins promoting this season’s harvest on social media.”
“Our initial consumer research into the pear industry revealed valuable insights, and has inspired tremendously creative ideas, all of which put USA Pears in a great position to improve its social media efficiencies and organic engagement,” continues Stoll. “This partnership will help the story of pears, from farm to table, generate real interest, and drive awareness and knowledge of the versatile fruit. We’re honored to help strengthen the connection between all involved within the pear industry to reinforce and grow the delicious reputation of pears.”
Sparkloft Media’s broad experience regionally, nationally and globally with clients including Travel Oregon, South African Tourism and Crystal Cruises, reinforces its ability to deliver relevant, relatable and engaging content to USA Pears consumers, growers and distributors, across the country.
About Sparkloft Media
Headquartered in Portland, Oregon, Sparkloft Media has specialized in social media from its inception, leading insights-driven and human-centric conversations and content for clients around the world. Sparkloft Media supports its clients with social media strategy, content marketing, community management, trend reporting, social media co-ops, training and education, social commerce, integrated campaigns and influencer programs. For more information, visit sparkloftmedia.com.
About USA Pears/Pear Bureau Northwest
The Pear Bureau Northwest was established in 1931 as a non-profit marketing organization to promote, advertise and develop markets for fresh pears grown in Washington and Oregon. Pears from these two Northwest states are distributed under the USA Pears brand. Combined, Washington and Oregon comprise the nation’s largest pear producing region. They produce approximately 88% of all fresh pears grown in the United States, and more than 96% of all winter pears and 92% of America’s fresh pear exports. The nearly 900 grower families and 50 packers and shippers represented by the Pear Bureau Northwest take pride in their ability to produce top-quality fresh USA Pears for the world market. usapears.org/
