SEATTLE – Inc. magazine today revealed that nutpods (aka Green Grass Foods), the beloved brand of non-dairy creamers, is No. 13 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. In addition, nutpods was recognized as the #2 fastest growing food & beverage company, a list that was dominated by plant-based and better-for-you options.
“It’s a dream come true to be included on the Inc. 5000 list” said Madeline Haydon, the founder and CEO of nutpods. “We are so proud of the growth of nutpods, a product I created based on a personal need, and are so thankful for all the support along the way – from my first Kickstarter backers to our loyal fans who have made this growth possible. As proud as we are, we are just getting started in our mission to reshape the non-dairy creamer category to allow people to rethink their coffee ritual.”
In four short years nutpods has grown to the #3 brand in the exploding plant-based creamer category by cultivating and leveraging a passionate consumer following. Initially launched as a Kickstarter project, the early supporters of the brand have become evangelists for the clean label, Whole30 Approved ® creamers making nutpods the #1 selling brand on Amazon and fastest growing brand of refrigerated plant-based creamers in national retailers. The brand’s success is driven in part by their unconventional route to market: starting with direct to consumer prior to expanding into traditional grocery sales.
“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/inc5000.
More about the Inc. 5000
Methodology
The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.
About nutpods
nutpods (aka Green Grass Foods) is an independent, natural foods manufacturer based in Seattle, Washington, dedicated to introducing dairy-free creamers from plant-based ingredients. Introduced in 2015, nutpods quickly found a loyal consumer base with Whole30®, paleo, keto, vegan and vegetarian consumers who appreciate a high quality, plant-based creamer in their coffee and tea. nutpods is sold at retail locations nationwide as well as online.
Visit http://www.nutpods.com for more information.
About Inc. Media
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today.
