MINNEAPOLIS, MINN. – Crystal Farms® is taking aim at the growing consumer need for better-for-you, natural snacks for young children by launching Nibblers and Little Nibblers to its expanding line of on-the-go cheese offerings. Nibblers and Little Nibblers are available in single-serve packs in kid-friendly flavors, mozzarella and marble jack.
In the past five years, toddler snacking products are up 38 percent in retail store sales1, and with more parents looking for healthy snacks that their kids actually enjoy eating, Nibblers and Little Nibblers are uniquely positioned to meet that gap in the healthy snacks industry. Designed specifically for young children and toddlers, Nibblers and Little Nibblers feature convenient packages of single-serve cheese, diced in half-inch and quarter-inch cubes respectively, to provide age-appropriate bites.
“With one in five meals taking place outside the home2, parents struggle to find snacks that are portable, convenient, nutritious and delicious. The solutions that currently exist are either loaded with sugar or lack nutritional value,” said Katie Egan, director of marketing at Crystal Farms. “Nibblers and Little Nibblers are natural, pre-portioned snacks that kids love to eat, while making their parents’ lives easier.”
As part of this product launch, Crystal Farms is donating more than 500,000 individual servings of Nibblers and Little Nibblers to Feed the Children®, a non-profit organization that provides hope and resources for those without life’s essentials.
“In the U.S., one in six children live in a food-insecure household,” said Morgan Loomis, senior director of corporate partnerships at Feed the Children. “We know nutritious food is important to a child’s growth and development, so we’re excited to partner with Crystal Farms to provide kid-sized cheese snacks to the families we serve. By working together, we can create a world where no child goes to bed hungry.”
Nibblers and Little Nibblers can be found in the refrigerated dairy section of grocery stores across the country. For more information and store locations, go to www.cheesenibblers.com.
1Dollar Sales, Nielsen xAOC, June, 2013 – June, 2018
2 The NPD Group/National Eating Trends® and CREST®, years ending February 2018
About Crystal Farms
Since 1926, Crystal Farms Dairy Company has brought smiles to American kitchens through its fun, innovative and high quality dairy foods. As a leading dairy brand, Crystal Farms provides more than 150 varieties of quality local dairy products to consumers across the country. Delicious and unexpected, Crystal Farms does it all for the love of cheese. Crystal Farms is an independent operating company of Post Holdings. For more information, visit www.crystalfarms.com.
