Strolling past his company’s aging creamery in Marshall on Thursday morning, Albert Straus called to mind a pasteurized version of Willy Wonka:
“We’ve got ice cream here, yogurt over there, and there’s the butter room” said the 63-year-old dairy farmer and CEO of Straus Family Creamery. “Our soft-serve ice cream is made in those vats.”
It won’t be for long.
On Monday, construction begins on the company’s new creamery, a $20 million, 70,000-square-foot structure in Rohnert Park. While the Marshall dairy plant produces 16,000 gallons of milk a day, the new one “will have the capacity to almost double that, and do it much more efficiently,” Straus said. That increased capacity is key: the 25-year-old company is expected to double in size over the next seven to 10 years, according to its founder.
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