We are in love with our new look. Truth be told though, the packaging transition was gnarly and hard! It upset some customers and it took too much of our time and focus. So we are really glad to finally be on the other side and taking a moment to reflect.
To put it in context, we launched a new online gift business this month, a new website last month, and a new brand look last year. We also have been undergoing a complete renovation of our inner workings, our supply chain and doubling down on mission. It’s all part of a vision.
Our brand and packaging are part of a drive to give customers more reasons to feel good about eating bread. Great eating, better nutrition, interesting flavors, beautiful visuals. Greener, more sustainable practices and more social impact. Our Bread Breakers conversations, which are being recorded in the Library of Congress through StoryCorps, are very much like our new packaging. We are experimenting and pushing. Some things work, some don’t. It’s hard but worth the effort.
To read the rest of the story, please go to: Chabaso Bakery
