SYDNEY – With a scan of their smartphones, consumers can now track the journey of their fish meal to ensure it’s a legal, ethical and sustainable product.
OpenSC, a global digital platform developed in Australia, allows users to scan QR codes with a smartphone camera to see where the product came from, when and how it was produced and follow its journey along the supply chain.
Launched by the World Wildlife Fund (WWF) and investment firm BCG Digital Ventures, it uses blockchain technology that records information such as the movement of the product and details of its storage.
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