Anthura, member of Royal FloraHolland, is the overall winner of the 33rd edition of the prize. The plant breeding and propagation business will be an ambassador for the horticulture sector for a year.
Four companies were nominated for the Horticulture Entrepreneur Prize, of which three members of Royal FloraHolland. They are Anthura from Bleiswijk, Dekker Chrysanten from Hensbroek, Opti-flor from Monster and tomato farm Wim Peters Kwekerijen from Someren. All four companies stood out because they have undergone a remarkable development in their own way, as a result of which they can be successful not only today but also in the future.
International positioning
Anthura stood out because of its strong international positioning which has required and still requires a lot of pioneering work. The three directors strive for a healthy business, but are also heavily engaged with projects that do not always have a commercial goal. The concept of ‘sustainability’ runs through all the operating processes. The employees are given opportunities to develop themselves further, as a result of which the company has a lot of in-house expertise and craftsmanship. That makes Anthura a worthy addition to the list of winners of the Horticulture Entrepreneur Prize.
