Amazon is planning to expand the national footprint of its Whole Foods chain with new stores and by making existing locations larger.
The expansion of the brand, which the e-commerce giant bought in 2017 for more than $13B, would add suburban locations and locations in new markets in the United States and possibly elsewhere.
The expansion would also ramp up Amazon’s ambition to compete with Walmart and Kroger, which hold the largest shares of the nation’s grocery market. That is because more Whole Foods stores would put more customers within range of Amazon’s two-hour delivery service, Prime Now, the Wall Street Journal reports.
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