NEW YORK — Freshly, a weekly fresh-prepared-meal delivery service, has appointed Mayur Gupta as its Chief Marketing Officer effective January 7. In his new position, Gupta will oversee all consumer-facing marketing, including driving growth, building the brand, and enhancing the company’s consumer insights as it expands with the new year. Gupta brings over 18+ years of marketing and growth experience to the company, including leadership roles at Spotify, Healthgrades, Kimberly-Clark, and SapientNitro.
“Freshly is at a pivotal point right now—we’re experiencing huge growth as the market is rapidly shifting from time-consuming meal kits to options that are both easy and healthy for every day. Our fresh-prepared meals are ready to eat in 3 minutes, and that’s what busy health-focused consumers are looking for now. Mayur’s extensive background and data-inspired brand building will help usher Freshly into its next phase as we continue to grow the intersection of food and wellness with a holistic, customer-first approach,” noted Michael Wystrach, CEO and co-founder of Freshly. “Mayur’s proven ability to build and lead large teams while helping shape an industry makes him the perfect addition to our executive team.”
Most recently Gupta served as Vice President of Growth & Marketing for Spotify, where he was responsible for growing their global user-base and strengthening the brand. Under Gupta’s vision and leadership, Spotify established a connected marketing ecosystem and growth machinery for their multi-sided marketplace, bringing the right artist to the right fan through programmatic discovery and accessibility.
“What excites me most about Freshly is the combination of a clear purpose with the heart and values needed to become an iconic brand. They’re disrupting the food and wellness industry as we know it, creating solutions and not just products,” Mayur said. “My goal is to establish a data-inspired ecosystem that delivers valuable personalized experiences at every point in a customer’s journey, directly impacting their health and wellness goals. The combination of food and tech is a huge industry that allows food companies to anticipate trends and behavior, and what will set Freshly apart is their ability to deliver on those expectations and beyond.”
About Freshly
Freshly is a weekly subscription service delivering nutritious, fully prepared meals directly to customers’ doors. The rotating weekly menu offers 30 flavorful preparations and combinations that are made by chefs with the highest-quality, 100% all-natural, gluten-free ingredients that meet industry-leading standards. Each meal is packed with key nutrients and cooked fresh to order with no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives, or hydrogenated oils. In addition to providing free shipping, Freshly uses advanced eco-friendly packaging technology to ensure that meals maintain freshness in transit. Freshly makes eating better easier than ever, one box at a time. For more information, visitwww.freshly.com.
