It's not always what you make, but how you wrap it.
In an effort to drive sales and attract new customers, more and more companies in St. Louis and nationwide are looking at ways to package their products using recycled or renewable materials.
Nestle Purina PetCare's Purina One Beyond will use a cornstarch-based lining in its bags and will be printed with soy-based ink. The product will roll out early next year.
"Consumers are really looking to associate themselves with brands that have a cause beyond the product itself," said Nestle Purina Brand Manager Heather Scott.
After months of testing, St. Louis-based Nestle Purina found that trading the petroleum-based liner for a polylactic acid, or a polymer made from cornstarch, doesn't decrease the product's shelf life, Scott said. The brand will be produced at four plants nationwide, including one in Missouri.
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