1-800-Flowers: Retail Is Detail

NEW YORK — When 1-800-Flowers President and COO Chris McCann appeared on the season finale of Undercover Boss, his first job was to make a floral arrangement. Although his inner artist remained buried throughout the task, McCann learned an important lesson about the business from the woman who desperately tried to "train" him: They need to step it up a notch.

In that episode of the CBS reality show, McCann found out from Pauline, his co-worker at a New Jersey store, that their floral designs have not changed for years. Pauline said she was bored doing the same floral arrangements over and over again, and frustrated that the company wasn't looking into new trends in floral art.

What McCann learned from his Undercover Boss experience has now become a key focus of 1-800-Flowers' holiday gift selections. This year, the company is rolling out unique holiday floral arrangements and centerpieces, and expanding its range of gift baskets. Pauline, who has since been brought to corporate headquarters to work on production and development strategies, has one of her new designs included in the upcoming collection.

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