Whole Foods Market Soups Up Kosher Offerings

AUSTIN, Texas — Whole Foods Market has added organic, kosher chicken broth from Pacific Natural Foods to its expansive selection of kosher products.

Developed especially for Whole Foods Market, the new organic broth meets the company's strict quality standards. It is made from free-range, grain-fed chickens that are carefully raised without antibiotics or added growth hormones, and are processed according to kosher standards.

"Many family and holiday traditions revolve around the dinner table, so we're excited to offer more natural and organic kosher products than ever," said Errol Schweizer, senior global grocery coordinator for Whole Foods Market. "We are proud to work with vendors who provide the highest quality, best-tasting kosher products on the market."

Additionally, Whole Foods Market customers will continue to find an array of kosher products from Streit's, the only family-owned-and-operated matzo producer in the U.S. For shoppers who have special dietary needs, Whole Foods Market offers other Streit's kosher products, including vegetarian and gluten-free macaroons, and vegetarian cake and stuffing mixes that are free of hydrogenated oils, artificial preservatives and MSG.

Select stores will also offer poultry options from Kosher Valley™. These include fresh and frozen whole young turkeys and chickens, ground turkey and chicken, and value-pack options for both. Certified by the Orthodox Union and the K'hal Adath Jeshurun, Kosher Valley's antibiotic-free kosher line is the first of its kind in the U.S. The products can be found only at Whole Foods Market.

"Our natural and delicious kosher poultry products have really taken off since we began offering them about a year ago," said Theo Weening, global meat buyer for Whole Foods Market. "We're thrilled that our shoppers rely on us for kosher meats for their holiday feasts."

For those looking to satisfy an after-dinner sweet tooth, Whole Foods Market offers kosher treats such as Elyon Kosher Marshmallows, Pure Fun Confections' Fair Trade™ and organic candy canes, and organic, ethically sourced Hanukkah gelt from Divine Chocolate.

Contact: Liz.Burkhart@wholefoods.com; 512.542.0682

Source: Whole Foods Market