In a city like New York, there are two main options to get floral bouquets in your home on a regular basis. You can make arrangements with your neighborhood’s floral shop, which can easily run north of $125 per pop. Or, if price is a factor, you can drop by the local bodega or deli shop to pick up a few bunches. The prices can be as little as $10 for a dozen roses— but as they say, you often get what you pay for.
H.Bloom is an online floral delivery service hoping to solve this pain point by offering floral subscription plans at affordable rates. Their basic package is $35 per floral bundle (including shipping) and can be delivered on a weekly, monthly or bi-monthly basis.
Since the company’s launch earlier this year in New York, H.Bloom has attracted a respectable sum of investment dollars, raising $1.1 million in its angel round. This morning, the startup announced that it has just raised a $2.1 million Series A round of funding, led by Battery Ventures. Unnamed investors from the previous round also participated.
The new round will help H.Bloom (which only serves the NY market today) expand its team and break into the Washington DC market.
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