Firing a double-barreled blast in the pizza value wars, Little Caesars will combine its two best-known promotions — Pizza Pizza and Hot-N-Ready — in a new product to be unveiled Monday. Dubbed Pizza! Pizza! Pantastic, the deal is two square pizzas — one pepperoni and one Ultimate Supreme — in a rectangular box for $9.99.
Dave Scrivano, president of Little Caesars, told the Free Press the new product will be rolled out first on a pilot basis in southeast Michigan stores, then possibly go national early next year. Two new TV commercials, along with print advertising, will debut this week to support the launch.
The TV spots will air during shows including "Glee," "Dancing with the Stars," "The Office" and holiday specials such as "A Charlie Brown Christmas."
Pizza! Pizza! Pantastic is a way to pack value for the whole family into one box, Scrivano said, with a pepperoni pie, often preferred by the kids, and the 5-topping Ultimate Supreme — with pepperoni, Italian sausage, green peppers, mushrooms, and onions — for adults.
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