Berlin, 5 October 2010 – From 9-11 February 2011 FRESHCONEX will present a comprehensive market overview of fresh produce convenience products and services. This international trade fair is the only business and information platform in Europe for this dynamic growth industry.
In the coming year, FRESHCONEX will be staged in Halls 7.2a, 7.2b and 7.2c. This hall complex benefits from an own entrance and is perfectly integrated into the FRUIT LOGISTICA visitor circuit. With more than 50,000 industry representatives from all over the world attending the leading international fresh produce trade fair, this increases the potential number of trade visitors at FRESHCONEX. Another attraction at FRESHCONEX 2011 will be the Convenience Bar in Hall 7.2b. This is where trade visitors can discover the different fresh fruit and vegetable convenience products.
FRESHCONEX 2011 covers the entire sector, from fresh convenience products, processing technologies and specialised product packaging, to quality and safety. Exhibitors from 17 countries have already registered for the event. Participants in the "Fresh Convenience Products and Ingredients" segment include Aureli Mario (Italy), Bonatura AG (Switzerland), Fructofresh (Poland), Fruity Pack B.V. (Netherlands) and true fruits GmbH (Germany). In the "Product Packaging and Fresh Convenience Processing Technology" segment, exhibitors include Best N.V. (Belgium), CFS Cellpack (France), Food Technology Noord-Oost Nederland B.V. (Netherlands) and Raytec Vision S.p.A. (Italy). Exhibitors in the “Quality and Safety” segment include AgriCoat (United Kingdom), FOOD Freshly AFC (Germany) and Hefestus Ltd. (Israel). As a leading supplier of fresh convenience products, the Netherlands will be represented once more with a pavilion at FRESHCONEX 2011.
The Business Forum in Hall 7.2a, is a top-notch information and discussion platform focusing on the latest industry themes. Topics range from “Developing new market opportunities for food service” (9.2.) and “New opportunities in marketing for fresh produce convenience” (10.2.), to “Staying at the cutting edge of fresh produce convenience” (11.2.). Over the course of three days, the Forum will provide a platform where guest speakers and international industry representatives can exchange ideas and opinions.
FRESHCONEX is organised by Messe Berlin GmbH in cooperation with Fresh Convenience Magazine (London).
Source: FRESHCONEX
