McDonald’s Tests Larger, Meal-Size Chicken Wraps

McDonald’s is supersizing its snack wraps. A company spokeswoman confirmed that the chain is testing a variety of larger wraps, with chicken, sauce and a variety of vegetables, in various downtown Chicago locations.

The $4 wraps come with grilled or fried chicken and a variety of flavors: Santa Fe BBQ, Garden Ranch, or Roma Pesta, with tomato pesto and garlic mayonnaise. News of the chicken-wrap test was first reported by the Chicago Sun-Times.

McDonald’s president and chief operating officer Don Thompson said that the company was hatching a number of new wraps in July, based on the understanding that consumers are looking for more flavor variety.
“(The U.S. team has) some new flavors that are coming up later in the year, and they’ll be looking at what happens at that point,” Thompson said during the second-quarter earnings call with analysts. “Do we keep the Mac Snack Wrap in at that point or do we pull it out and put another flavor in? I think this rotation of variety will be very, very good for our U.S. consumers.”

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