CPMA Announces the 2025 Passion for Produce Program Participants

This year marks the 15th edition of the PFP program. PFP was created by CPMA in 2010 to provide young professionals in the produce industry with the opportunity to accelerate their professional development through a unique mentoring experience at CPMA’s Annual Convention and Trade Show.

Hydroponically-Grown Happy Berry Gets a Fresh Look

March 31, 2025 Oppy

The label now features simplified messaging that amplifies flavor alongside key hydroponic attributes to educate consumers such as less water, less land, less sprays and less impact, making them more naturally delicious. 

Sweet Potatoes – A Nutritious Staple for Easter and Holiday Meals

March 31, 2025 Morning Kiss Organic

Morning Kiss Organic offers a variety of sweet potatoes, including traditional, orange-fleshed sweet potatoes, Japanese sweet potatoes with their distinctive reddish-purple
skin and creamy white interior, garnet yams known for their deep orange flesh and rich flavor, and white sweet potatoes, which have a milder taste and firmer texture. With such a diverse selection, consumers can enjoy different flavors and textures suited for any culinary creation.

California Avocado Consumer Advertising Campaign Launches

The campaign is an evolution of the successful prior year advertising creative that showcased California avocado groves and the growers’ exceptional care in producing the fruit. The new ads also spotlight the consumer side of the story, featuring stunning shots of California avocado-centric dishes and vibrant imagery of consumers enjoying the fruit.

Meal Ticket Introduces the Meal Ticket Foodservice Network—Revolutionizing How Distributors and Operators Do Business

March 31, 2025 Meal Ticket

Meal Ticket is transforming the foodservice industry by connecting operators, distributors, and suppliers through innovative data solutions and secure payment systems. By enabling real-time insights and efficient transactions, the Meal Ticket Foodservice Network empowers businesses to minimize waste, optimize inventory, and drive sustainable growth.