Small Avocado Promotions Propel 2024 Summer Holiday Sales to Four-Year Highs

February 2, 2025 The Hass Avocado Board (HAB)

According to the latest Avocado Holiday Retail Recap by the Hass Avocado Board (HAB), unit sales increased by an average of +2.3%, while dollar sales soared +19% compared to the prior year. Combined, Independence Day and Labor Day generated 92.4 million units and $122.5 million in sales.

¡Yo Quiero! Brands Celebrates a Year of Revolutionary Innovation and Category Leadership in 2024

February 2, 2025 ¡Yo Quiero! Brands

The leadership of Tara Murray, Vice President of Marketing, has been instrumental in helping ¡Yo Quiero! meet the evolving needs of consumers and set new benchmarks for the industry as a whole. Under Tara’s guidance this year, ¡Yo Quiero! continued to lead the way in avocado and dip innovation while forging impactful partnerships with the Dallas Cowboys, Have a Plant, Healthy Family Project, and influential influencer ambassadors. These collaborations helped fuel increased consumer demand and expand the brand’s reach in key markets for their retail partners.

Sakata Seed America, Inc. Announces Executive Leadership Transition

February 2, 2025 Sakata Seed America, Inc.

After more than fifteen years of dedicated service as President and Chief Executive Officer of Sakata Seed America, Inc, Dave Armstrong will step into the role of Executive Chairman, where he will continue to provide strategic oversight and guidance for the business. Eduardo (Ed) Flores will assume the position of President and Chief Executive Officer, taking over operational responsibility and leading Sakata Seed America into its next phase of growth.

Baby Carrots from California Expands to a New Market and Region

February 2, 2025 BDA/Dorot Farm

Dorot Farm is excited to announce that we continue to provide baby carrots for its retail and foodservice customer base.

AvoGrey Greenskin Avocados Return with Increased Supply

February 2, 2025 AvoGrey

While there are three varieties within the AvoGrey® Greenskin range, they are all marketed under the AvoGrey® Greenskin brand. This season, two varieties—Greystar® and Ellipse®—will be available. Greystar® is the early-season variety, with supply beginning next week for a limited period. Ellipse® is expected to follow in April and continue into May.