Silk Teams Up with Phaedra Parks to Expose Cereal Liars with Breakfast’s Ultimate Taste Test

January 7, 2025 Danone North America/Silk

On January 9, just days before National Milk Day, Silk is partnering with reality TV icon and queen of deception, Phaedra Parks – who knows a thing or two about spotting a lie when she sees one – to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. People are invited to try cereal with both Silk Vanilla Almondmilk and plain old dairy milk to help Silk prove who say they prefer dairy may just be Cereal Liars.

Bosqar Invest and Partners Strengthen Food Vertical with Investment in Leading Bakery-Café Group Mlinar

January 7, 2025 The Mlinar Group

This partnership includes an investment of EUR 100 million in aggregate, securing a 67% indirect stake in Mlinar Group. As part of the transaction, BOSQAR will acquire an immediate 50.1% stake.

Gopuff’s 2024 Consumer Trends Report: Social & Major TV Moments Drive Commerce

January 7, 2025 Gopuff

As inflation and economic uncertainty continue to influence consumer behavior, value-driven purchasing will continue to dominate consumer trends in 2025. Customers will turn to retailers and loyalty programs offering clear discounts and budget-friendly prices on grocery staples. 

Westfalia Fruit Acquires Belgian Avocado Products Company Syros

January 7, 2025 Westfalia Fruit

The integration with Syros will enhance Westfalia’s presence in the European market while maintaining the high standards with which both organizations are known.

U.S. Tart Cherry Industry Names Amy Cohn, RDN, as Its New Leader

January 7, 2025 Cherry Marketing Institute

In her new role, Cohn will serve all tart cherry industry members by providing oversight and insight on CIAB’s robust national promotion, health research and education programs, working in collaboration with the USDA.