The Society of American Florists 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The deadline to apply is May 31. …
It may not seem like it with all the crazy weather we’ve been having, but spring is around the corner. That means our busiest season is almost upon us! Planning and preparing for spring is crucial for a successful floral business. To help you, here are nine strategies you can use to flourish this season. …
Since pork is relatively inexpensive, you’d think this would be a time for pork to thrive. Traditionally, when pork is a competitive value, pork sales go up. This time it hasn’t, as demand for pork is soft or declining. Unlike the supply of beef, pork is readily available and consumers are still shopping for protein. That begs the question: Why aren’t we building share? …
At the National Farmers Union Annual Convention, U.S. Department of Agriculture (USDA) Secretary Tom Vilsack announced the finalization of a rule to align the voluntary “Product of USA” label claim with consumer understanding of what the claim means. Secretary Vilsack also announced USDA is awarding $9.5 million to 42 projects through the Local Meat Capacity grant program to expand processing options for the meat and poultry industry and new actions to ensure transparency and a fair and competitive market in the U.S seed industry. …
Seafood Nutrition Partnership’s ‘Fall in Love with Seafood’ campaign improved seafood sales and increased demand with consumers at H-E-B’s 420 stores throughout January 2024. SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend. …
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