Flashfood Unveils an New, Redesigned App: Flashfood 3.0

November 4, 2024 Flashfood

Flashfood, the marketplace for affordable groceries, today released Flashfood 3.0: a redesigned app featuring a beautiful, fresh interface with shopping features built to make it faster to find, shop and compare great Flashfood deals. The new app offers a smoother and more joyful experience every step of the way: from creating an account to browsing specific items at local stores —making it easier than ever to save money on fresh groceries.

Mission Produce Appoints Brooke Becker to SVP of Sales 

November 4, 2024 Mission Produce

Mission Produce, Inc. a world leader in sourcing, producing, and distributing fresh Hass avocados, today announced the advancement of Brooke Becker to Senior Vice President (SVP) of Sales. In her new position, Becker will lead Mission Produce’s North America Sales team in meeting demand for avocados and mangos while generating profitable results for the Company and its customers.  

Idaho Potato Commission Drops New National TV Commercial Reminding Folks to Always Look for the Grown in Idaho Seal 

November 4, 2024 Idaho Potato Commission

Genuine Idaho® Potatoes are a hot commodity as depicted in the Idaho Potato Commission’s (IPC) new television commercial, Knock Offs. A few shady characters are shown trying to pawn their potato products off as genuine Idaho Potatoes. However, the astute customers aren’t falling for the “I dunno” brand — underscoring the message you need to look for the ‘Grown in Idaho’ seal to be certain you’re purchasing genuine Idaho Potatoes. 

FPAA Finalizes Robust Education Sessions at SWIPE, Announces Pillar of the FPAA

The Fresh Produce Association of the Americas (FPAA) has put the finishing touches on the education sessions as part of the SouthWest International Produce Expo (SWIPE) at the JW Marriott Starr Pass Resort & Spa in Tucson, November 7-9th.  During the Friday education sessions, the FPAA is also proud to honor its Pillar of the FPAA, Robert “Kip” Martin of Coogan & Martin, PC. 

The Foundation for Fresh Produce Announces 2025 Board of Directors

November 4, 2024 Foundation for Fresh Produce

The Foundation for Fresh Produce announced the new 2025 Board members at the Global Produce & Floral Show in Atlanta, GA.  The Foundation was founded by The International Fresh Produce Association and its mission is to grow a healthier world by changing the trajectory of human health.