Year: 2024

2024 Michigan Asparagus Wraps Up Successful Season with Major Wins Across Key Markets

July 11, 2024 Michigan Asparagus Advisory Board (MAAB)

The MAAB worked with eight key retailers across the Midwest making a significant investment in digital campaigns, point of sale (POS), and in-store demos to drive the locally grown/locally sourced messaging home. With the goal to increase brand awareness and tell the story about why incorporating a dynamic vegetable brings meals to life, this year’s mix of traditional and programmatic advertising reached thousands of consumers, showing people want to know the origin of their food.  …

CarrieAnn Arias Appointed as President and CEO of Pear Bureau Northwest

July 11, 2024 Pear Bureau Northwest

Previously, CarrieAnn served as Founder/CEO of TableSpark, Vice President of Marketing at Naturipe Farms and Vice President of Marketing at Dole Food Company, leading teams, driving market growth, and cultivating strong relationships within the industry. …

Transplanted Bees Help Blueberry Fields Flourish

July 11, 2024 USDA/Tellus

Pollinating bees are in decline, and those that remain may not be up to the task of pollinating all the crops needed to feed the nation. To help keep food on the table, researchers are looking to native wild bees to take up the slack, especially for blueberries and other fruit crops. …

Equitable Food Initiative (EFI) Offers Resources to Keep Farmworkers Safe From Heat Illness

July 11, 2024 Equitable Food Initiative (EFI)

EFI has developed a toolkit in collaboration with farmworkers that can be found at equitablefood.org/heat and includes a video for workers that explains heat exhaustion symptoms and preventable measures in Spanish, a tip sheet in both English and Spanish, and a round-up of other statistics and resources. …

Star Roses and Plants to Showcase New Varieties at Cultivate ‘24

July 11, 2024 Star Roses and Plants

Star Roses and Plants will present its new 2025 plant varieties at Cultivate ’24, July 13-16 in Columbus, Ohio. Featured genetics include 2 new additions to the Bushel and Berry® edible brand, a trio of Hydrangea abrorsecens, and roses with fragrance and dry-climate performance. …