Year: 2024

Frieda’s Kicks Off Fire Dragon Fruit Season with New PLU Approval

June 11, 2024 Frieda's Inc.

Fire Dragon® is a fan favorite, celebrated for its vibrant pink flesh, higher brix levels, and exclusive availability. Grown in Nicaragua’s rich volcanic soil, this variety boasts striking red flesh that beautifully contrasts with its pink skin. With a brix level of 15-20, it’s sweeter and tangier than our Snow Dragons®, which have a brix level of 10-16. The newly approved PLU 3551 makes merchandising this unique variety easier than ever. …

Anticipation Builds for Upcoming Oceanside Pole Tomato Season

June 11, 2024 Oppy

As the only pole-grown tomato operation west of the Mississippi, excitement is building among retailers and consumers for Oceanside Pole’s premium tomatoes starting the week of June 24. With an unmatched commitment to quality and freshness, first-class vine-ripe tomatoes produced on the 700-acre farm in California and additional 160 acres in Mexico are exclusively marketed by Oppy.  …

Masser Family of Companies Awarded the Employees Excellence Award for Side Delights Amazables! Innovative Potato Product Line

June 11, 2024 Amazables/Side Delights

The Masser Family of Companies (MFC), the eighth-generation family-owned potato farming company, received product innovation awards and citations for the new Side Delights®Amazables! potato product line.  …

Orange Juice Makers Consider Using Other Fruits After Prices Go ‘Bananas’

June 11, 2024 The Guardian

Francois Sonneville, a senior beverages analyst at Rabobank, said consumer demand for orange juice was down by about a fifth, compared with last year, as the price had “gone bananas” and consumer habits had changed. …

Light Up 4th of July Sales with CMI Orchards’ American Dream Program

June 11, 2024 CMI Orchards

CMI Orchards is primed to supercharge summer sales this 4th of July. Rochelle Bohm, Vice President of Marketing, emphasizes that patriotic holidays like the 4th of July offer retailers special opportunities to honor veterans and support military families. …