Year: 2024

Ball Park Buns Knocks it Out of the Park for National Little League Week with Swing Big Contest

June 12, 2024 Bimbo Bakeries USA

In celebration of National Little League Week (June 10 – June 16) and as part of its ongoing partnership with Little League® Baseball and Softball, Ball Park® Buns announced the brand is bringing back a fan-favorite contest – Swing Big for the Little League World Series. Ball Park Buns is inviting fans across the country to step up to the plate for a chance to win tickets to the action-packed Championship Weekend of the 2024 Little League Baseball® World Series (LLBWS), slated for August 24-25. …

Lesaffre Reinforces its Presence in Savory Ingredients Market by Acquiring DSM-Firmenich’s Yeast Extract Business

June 12, 2024 Lesaffre

Lesaffre and dsm-firmenich have reached agreement for a multi-part collaboration in yeast derivatives serving the savory ingredients space. Lesaffre will acquire dsm firmenich’s yeast extract go-to-market organization and know-how, enabling production of dsm-firmenich’s yeast extract products in Lesaffre’s global manufacturing network. …

Ocean Spray Launches Just Add Cran Creative Campaign, Introducing The Farmer ‘Johnny’a with Cran-Fan Favorites

June 12, 2024 Ocean Spray Cranberries

The new spots feature a new farmer-inspired character, “Johnny.” “Johnny” acts as the straight-shooter cousin of the two beloved farmers featured in Ocean Spray ads from 2008 to 2018; the new character aims to embody the brand’s New England roots and the grit of the farmer-owners who serve as the core of the brand. Within the creative, Johnny encourages viewers to Just Add Cran—because when you do, good things happen.   …

Sun World International Partners with Giant Eagle for AUTUMNCRISP Rollout 

June 12, 2024 Sun World International

As part of its ongoing commitment and investment to its licensee community and its retail partners, Sun World International collaborated with Giant Eagle, Inc. for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations.  …

Dandy Celery Launches ‘Summer of Sweetness’ Consumer Sweepstakes

June 12, 2024 Duda Farm Fresh Foods

Duda Farm Fresh Foods, a leading grower of fresh celery, radish and corn in the U.S., announces the launch of its “Summer of Sweetness” Giveaway with a focus on sweet corn and savoring every moment of the season along with some friendly Pickleball competition. …