Marketing Activity for California Avocado Month Continues in Tandem with Crop Increase to an Estimated 250 Million Pounds

Marketing activity for California Avocado Month continues throughout June. Now through the end of the season, CAC is bolstering advertising and social media support spotlighting the California avocado difference and focusing on communication of the fruit’s locally grown and sustainably farmed attributes.

Safeway Increases Northern California Food Donations by 20% in Three Months with Optimization Solution from Divert, Inc.

June 19, 2024 Safeway

In three months, Safeway increased its food donations by 20%, reducing the edible food going to waste by an average of 1,252 pounds per store per month. Through leveraging Divert’s proprietary data and identifying root causes of wasted food from an operational perspective, Divert has empowered the retailer to improve its food donation program.

Stackline and Amazon Launch Groundbreaking Multi-Retailer Attribution Solution, Allowing Brands to See the Sales Impact of Their Retail Media Investment Across All Retailers and Channels

June 19, 2024 Stackline

In partnership with Amazon, Stackline, the leading AI-enabled retail intelligence and activation platform, has launched a leading-edge Multi-Retailer Attribution solution. This new offering redefines how brands measure the sales impact of their advertising across multiple retailers – online and brick-and-mortar – addressing long-standing challenges in the industry.

Natural Grocers Promotes ‘A Family Leggacy’ Within ‘Meet Your Farmer’ Film Series

The film ‘A Family Leggacy’ focuses on one of the farmers and his family who produce our Natural Grocers® Brand Regeneratively Grown™ Organic Eggs. Witness what it looks like when hens are allowed to roam in an ecologically managed way. ‘A Family Leggacy’ is the perfect addition to our ‘Meet Your Farmer’ film series, as it demonstrates our commitment to our high product standards, family farms, animal welfare, and our environment. It also shows how consumer choice can drive positive, lasting change in the world.”

Giant Food Welcomes Tonya Herring as Chief Merchant

June 19, 2024 Giant Food

Giant Food announces that Tonya Herring will join the company as Chief Merchant effective immediately. In her role, Herring will oversee all merchandising strategy and execution across Giant Food.