Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced its latest advancement to revolutionize shopper communications and develop one-to-one levels of personalization. Building on the success of the company’s industry-leading VISPER solution, Birdzi’s new VISPER Live sets a new industry standard for shopper engagement and outreach. …
Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, partners with Zespri™ Kiwifruit and Gelson’s to host a two week, in-store promotion running from August 14 to 27. During this time, Zespri and Gelson’s will each donate $1 ($2 total) to the national nonprofit Brighter Bites for every one-pound package of Zespri SunGold Kiwi purchased. …
Pucker up, as First Kiss will be an early variety primer to the fall apple season. Available from our Midwest facilities in mid-August, this bright and sassy variety provides a jump start to new fresh crop sales. First Kiss – which debuted in limited supply to a fan base of committed consumers over the past few years is headed back to retailer shelves in even greater numbers this season. …
Wisconsin red and yellow potato harvest is underway at Alsum Farms in Adams, Wis. with the first potato loads being washed, graded, and packed for fresh market delivery to distribution centers and retail grocers. …
Silveira brings 35 years of fresh produce experience to the team. Prior to joining Bengard Ranch, Silveira was the Chief Executive Officer of Inn Foods, served as President of Mastronardi Produce-West for 14 years, and spent 20 years with Tanimura & Antle ending his tenure there with five years as President/Chief Operating Officer. …
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