Month: June 2024

Ocean Spray Launches Just Add Cran Creative Campaign, Introducing The Farmer ‘Johnny’a with Cran-Fan Favorites

June 12, 2024 Ocean Spray Cranberries

The new spots feature a new farmer-inspired character, “Johnny.” “Johnny” acts as the straight-shooter cousin of the two beloved farmers featured in Ocean Spray ads from 2008 to 2018; the new character aims to embody the brand’s New England roots and the grit of the farmer-owners who serve as the core of the brand. Within the creative, Johnny encourages viewers to Just Add Cran—because when you do, good things happen.   …

Sun World International Partners with Giant Eagle for AUTUMNCRISP Rollout 

June 12, 2024 Sun World International

As part of its ongoing commitment and investment to its licensee community and its retail partners, Sun World International collaborated with Giant Eagle, Inc. for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations.  …

Dandy Celery Launches ‘Summer of Sweetness’ Consumer Sweepstakes

June 12, 2024 Duda Farm Fresh Foods

Duda Farm Fresh Foods, a leading grower of fresh celery, radish and corn in the U.S., announces the launch of its “Summer of Sweetness” Giveaway with a focus on sweet corn and savoring every moment of the season along with some friendly Pickleball competition. …

Wonder Juice Recognized With “Juice Product of the Year” In 2024 Mindful Awards Program

June 12, 2024 Wonder Juice

The 2024 Mindful Awards Program, an independent recognition platform highlighting conscious companies and products that mindfully make waves in the ever-expanding world of consumer-packaged goods, announced that Wonder Juiceä, encompassing the healthful and delicious, 100% cold-pressed juice brands Wonder Melonä, Wonder Lemonä, and Wonder Beetä, has been selected as “Juice Product of the Year.”  …

Watermelon Inspires Greater Engagement Among Younger Consumers

June 12, 2024 The National Watermelon Promotion Board (NWPB)

The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes. …