6 In-Store Strategies for Flourishing Sales and Profits

May 2, 2024 Equiflor/Rio Roses

Mother’s Day is one of the busiest times for your flower shop. With the right in-store strategies, you can enhance customer satisfaction, boost sales, and navigate the Mother’s Day rush with ease. Here are five ways to make your in-store experience as vibrant as your blooms.

Terra Nova Nurseries Showcases Coral-Colored Varieties

May 2, 2024 Terra Nova Nurseries

Echinacea REVELATION ‘Coral’ boasts striking, extra-large coral-pink flowers that are long-lasting and highly effective at attracting hummingbirds and other pollinators. This sturdy perennial was bred as a landscape plant and presents a mounded habit with good foliage cover. REVELATION ‘Coral’ requires low-water usage, performs well in full sun, and blooms an impressive number of flowers from June through October.

Forward Consumer Partners Acquires Firehook Bakery

May 2, 2024 Firehook Bakery

Forward Consumer Partners announced that it has acquired Firehook Bakery, a fast-growing artisan baking business built on an unwavering commitment to quality. Pierre Abushacra, Firehook’s founder, will retain a significant minority ownership stake in the Company going forward.

Marissa Sertich Velie Named Executive Director Of Retail Bakers Of America

The Retail Bakers of America announced the choice of Marissa Sertich Velie as executive director. Velie steps into this role following more than 5 years as the education & certification director. She will begin this new role immediately and use her inside knowledge of both RBA and the baking industry to expand on the momentum already evident.

IDFA Advocacy Alert: Your Support Needed to Add Cheese, Yogurt, and Whole Milk to Healthy Fluid Milk Incentives Projects!

IDFA: As we have previously reported, Chairman Thompson has indicated that the Committee will meet before Memorial Day to take up his draft Farm Bill. While it remains unknown if Congress will pass a Farm Bill this year, it is still important that the Chairman’s draft bill reflects our organization’s Farm Bill priorities.